By Jane Malyon, communication skills trainer and event speaker.
Ever sat through death by PowerPoint? I have and I bet you have too. And we probably all see the same mistakes over and over again. Iʼm an event speaker and a communication skills trainer and that includes helping people to craft effective, interesting and memorable presentations. The added benefit is that if you create a presentation that ʻfitsʼ you and your personal style (so itʼs just right for the sort of presenter you are)…then you can come across with authenticity and passion – and your audience will love you for it.
So here are some Top Mistakes to Avoid – oh, and the Solutions too!
Mistake 1
When you create your presentation, donʼt just plan it from the point of view of all the information you want to get across. Instead: create it from the point of view of the audience! Whatʼs interesting to hear? How can it be put across in a way thatʼs lively and interacts with the audienceʼs senses? Whatʼs interesting, amusing, memorable? Without those components, the audience can get confused, bored or ticked off. Make yours the presentation they all WANT to attend! Donʼt know how? Ask Jane.
Mistake 2
When you create slides, donʼt load each slide up with loads of detail. Instead: limit yourself to 4 bullet points per slide max – AND a max of 6 words per point! Otherwise itʼs just OVERLOAD and the audience switches off.
Mistake 3
Everyoneʼs pet hate – seeing a PowerPoint slide, and then having the speaker say the exact words that are on that slide. Whatʼs the ruddy point? Use the slide to show an image to support the words instead or have the slide create a summary of the point.
Mistake 4
Itʼs a mistake to think youʼre there to educate people. Nope. Far better to edutain people! If you make it worth listening to and present it in an entertaining way – the audience will love you, remember you…and tell others about you.
Mistake 5
Jargon be gone. What you know, you know. Itʼs not necessarily the case that others know it! So, you are simply not communicating, if youʼre using acronyms and jargon and technical terms if people in the audience donʼt know what they mean. Far better to use metaphors and personal stories to illustrate facts and figures.
Mistake 6
Delivery mistakes include…..just standing in one place, having arms folded, fiddling with your clothing/hair, speaking too quickly/softly/loudly/without pauses etc. No. You are supposed to be the delivery postman of a great message – and you mustnʼt chuck it at people or waste the opportunity….youʼre the ʻhostʼ of the presentation, and itʼs your job to convey the message with some style and to check that your delivery is being received! Look up, connect, test.
Mistake 7
Donʼt start with a feeble line about not knowing what to say, or ʻIʼll try not to be boringʼ….or some such. Your job is to put the audience at ease to know theyʼre in safe hands from the outset. They canʼt relax until they know you are! So from the moment you walk towards the podium/stage….look comfortable. And the first thing you do? Look up and smile!
Mistake 8
Itʼs a mistake to think that your presentation is all about the slides or the words. Thatʼs very ʻflatʼ. Far better to decrease the emphasis on conveying a TON of info via talking and writing….and instead, focus on conveying YOU. Tell us something about yourself, something endearing to show you donʼt take yourself too seriously. People buy people. If they ʻbuyʼ you first, theyʼll be far more likely to be interested in anything you recommend or say after that!
Mistake 9
My last tip for now, is to avoid a one dimensional presentation. Use props. Use space. Move around. Use your arms to create air sculptures. Involve the audience. Do you watch TV programmes youʼre bored by…or do you switch over? Well your audience canʼt really switch over, so when weʼre the speaker, we must do them the favour of being anything but dull! Being boring is an avoidable crime.
So thereʼs some of the Mistakes to avoid and if I can help you or your staff create the best impression and message for your pitches, presentations and general communications – let me know. Itʼs all about using the right words in the right way for the right impression!
If you are interested in learning more or organising training for you or your staff then please email training@optimussourcing.com or call 0845 519 7408.
